According to foodprint.org, “what you eat matters. food impacts more than your health. It impacts the environment, animals and people. What you eat, where it comes from, and how it was produced contributes to your FoodPrint — think of it like a carbon footprint, but for food. Whether it’s a salad, a hamburger or your morning egg sandwich, your meal has an impact on the environment and on the welfare of animals, food/farm workers and on public health.

Your “foodprint” is the result of everything it takes to get your food from the farm to your plate. Many of those processes are invisible to consumers.

Industrial food production — including animal products like beef, pork, chicken and eggs and also crops  — takes a tremendous toll on our soil, air and water, as well as on the workers and the surrounding communities.”

Answer the following questions keeping this piece of information in mind as well as what you read in the unit:  Food and the environment:

How do you think our diet will change 10 or 20 years from now? Why?

Would you change your eating habits to help the environment? What good eating habits would you adopt?

According to The Economic Times, Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency’s media buying unit.

What do you think makes advertising more memorable?

Which add do you remember? Why? Do you think it is effective?