Some of the things you’ll find in the report:

Global media market highlights. In 32 years media will have doubled its share of the global economy. Newspaper revenue is stagnant, but television, driven by cable subscriptions, is growing healthily. The US is heavily overrepresented in the global media markets, boasting 42% of all revenue. However China’s media appetite is exploding.

Global media comparisons. Other countries are catching up to the US in online advertising, though classifieds is a particularly strong source of revenue growth in the US. Teens spend more total time with media than adults, but less time watching TV.

Emerging media relationships. The Washington Post far outstrips other major US newspapers in blog references per print copy, but still lags The Guardian. Almost half of all “mashups” are based on location. PhotoBucket outstrips the growth pace of MySpace.

Content creation and usage. Eighteen percent of Americans over 65 years old have created content on the Internet, showing it’s not just for teenagers. 37% of all blog posts are in Japanese, more than in English.

Media industry networks. Microsoft remains the company most central to global media alliances and joint ventures. Yahoo!, Apple, CBS, Viacom, and Sony Ericsson are among those that have become more central over the last five years.

The Future of Media Strategic Framework. A framework to pull together some of the many threads that make up the future of media, including the symbiosis of mainstream and social media, the consumer/ creator archetype, content, formats, revenue, distribution, globalization and localization, and intellectual property.

Five ideas transforming media. Key ideas include “time compression,” describing how people’s media consumption habits change when they get busier, and “infinite content,” about a world in which limitless media is available.

Media snippets. In 1892 there were 14 evening newspapers in London. Today there is just one. 36% of US high-school students believe that newspapers should get “government approval” before stories are published.

The main intent of the report is to build a conversation. So we do hope this sparksthoughts, comments, additions, disagreements, other stimulating stuff in this space.

futureexploration.net

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