When it comes to advertising, a brand can attempt to connect with audiences through a variety of creative strategies, some of which include stirring emotions, offering an aspirational model, or presenting a slice of reality. However, it’s often the humorous ads – the clever, laugh out loud, rolling on the floor ads – that will not only connect with audiences, but also get them talking, sharing, and thinking positively about a brand.
Clever and funny advertising provokes a feel-good feeling. It makes audiences feel good about a brand because the brains behind the brand have purposefully attempted to – and hopefully succeeded – in understanding and challenging its audience in order to get grins and chuckles. And who doesn’t like to be understood, challenged or made to laugh?
1- What’s your favorite ad? What’s it about? What’s the product that is promoted?
2-Some people think that advertising has turned us into a greedier society. Do you agree? Why or Why not?